Wednesday, August 03, 2005

WICD-WICS/WAND Affiliation Switch - *yawn*

I read over on lil blog that Doug Quick confirmed the switch of WICD/WICS to ABC, and WAND to NBC. I knew about this around a year ago, when a source of mine at WCIA confirmed it, and there was wide speculation that Nexstar was going to try and acquire the ABC affiliate. That all collapsed, and the regular swap proceeded.

I wonder how ad sales are going to be for those staffs in the first 6 months. My guess - profits will be down! Or, if you're a business wanting to get on the air, there's no better time than now to get a push on TV.


At 5:31 PM, August 03, 2005, Blogger lbotp said...

It seems to me that WAND is definitely getting the short end of the stick -- seeing how ABC is the hot network right now and the former king, NBC, has fallen off its hill.

At 9:16 PM, August 03, 2005, Blogger greymatter said...

That was the sentiment coming from the WICD/WICS side of the camp, as well. It should be interesting to see how well each side re-brands itself. Both are in great need of new news sets and less cheesy graphical elements.

There will be bigger local media news stories coming, though. I just can't post it right now.

At 8:24 PM, August 08, 2005, Anonymous Mike said...

What Doug Quick confirmed was the DATE (Sept. 5) it is to happen. The date was unknown and argued, and wondered about.


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